Our Updated Look Is More Than an accumulation of Fun Illustrations

Our Updated Look Is More Than an accumulation of Fun Illustrations

Exactly like you’re more substance compared to a selfie, our refresh that is visual goes to express just just what dating’s actually like

Taking place times may be actually good. There’s individual connection, companionship, intercourse — often also merely a great makeout sesh. But we can’t just emphasize the really good and disregard the facets of dating that aren’t so lovely, like being forced to share a cocktail or coffee utilizing the catfisher that is occasional scammer, ego maniac, or bland dingus. Most likely, dating could be a strange, chaotic, alluring mess — full of highs and lows.

At OkCup >express what’s important about yourself. We’re all people with unique charms and quirks, and showing them down may be the way that is best to generally meet somebody you’ll really click with. So we’ve changed things up a bit — perhaps not only in order to show your individuality now, but additionally to better mirror the dating experience, and ideally lighten the feeling a little, too.

The newest pictures had been carried out by Jay Daniel Wright, a charming goofball based in Berlin. We tossed around a true number of good illustrators, but Jay’s work constantly made us smile and left us feeling truly good in regards to the globe. We wish Jay’s pictures perform some same for your needs.

If nothing else, their drawings are enjoyable, quirky, and unique — qualities they share with all the interesting individuals meet that is you’ll OkCupid.

We’re now making use of one typeface, GT America, across all platforms. While a wide range of us are feeling a bit down in the America that is whole thing we still think it’s great here. As well as whenever we didn’t get wife, GT America is not really American but alternatively the development of some Swiss people at Grilli Type. It is a handsome mixture of that sweet rationalism that is swiss see inside our favorite grotesque san-serifs (see: Helvetica) plus the quirk of American gothics (see: Franklin Gothic). For non-typography nerds, right right here’s the point: GT America is eccentric and specific, similar to, well, people.

Our design philosophy hasn’t changed that much. Our focus continues to be on making an easy-to-use, enjoyable item. But OkCupid has arrived a way that is long where we began. There is some charm within the OkCupid of old, a location with extremely rules that are few ended up being strange, unsightly, and available. A lot since our humbler beginnings, we’ve simplified things. And that’s a philosophical choice. When making an item like ours, we now have two instructions to pick from:

We are able to develop a style that is visual experience that glorifies the ideal — an event that feels nearly utopian. These days, we provide dating as enjoyable and simple; it is a pool celebration by having a set that is perfectly diverse of whom seem like they model regarding the weekends, and travel the whole world through the week. There’s a colorful gradient sheen, and its perpetually golden hour. This is the approach many businesses in this area are using. It’s lovely. It’s the fantasy we’re all striving for, right?

Or the reality can be reflected by us for this adventure we’re all on together. It’s a small rough around the sides, noisy, strange, and eclectic. It could be complicated, but eventually we could all see the sweetness within the mess whenever we search for it.

We now have always wished to be a dating application for people. Real people. All people: males, ladies, sex flu >be yourself. And we’re going to continue to build a available platform that lets you show everything which make you who you really are.

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